{"id":1112,"date":"2025-04-08T15:44:01","date_gmt":"2025-04-08T13:44:01","guid":{"rendered":"https:\/\/www.ciclikcircular.com\/circulometro\/"},"modified":"2025-06-03T17:54:57","modified_gmt":"2025-06-03T15:54:57","slug":"circulometro","status":"publish","type":"page","link":"https:\/\/www.ciclikcircular.com\/en\/circulometro\/","title":{"rendered":"Circul\u00f3metro"},"content":{"rendered":"
\"\"<\/div><\/div><\/div><\/div><\/div>
<\/div>

Buying is not innocent…<\/h1>\n<\/div><\/div>

I often feel trapped between contradiction, urgency, and the complexity of everyday life\u2026 and little by little, I accept and normalize unfair, unhealthy, even surreal situations that make my life feel more absurd and less ethical.<\/p>\n

Let me tell you one of those scenes:
\nOne day, I called the sales center to ask a question. The answer:
\n“It can be fixed, madam, but the part plus labor will cost you more than a brand-new air conditioner. It\u2019s not worth it.”
\nGrrrrrrr… ! (It makes me want to scream)<\/p>\n

This practice is a special type of obsolescence, known as economic or cost-based planned obsolescence.<\/strong><\/p>\n

And there\u2019s more:\u00a0 Shoes with fake stitching and soles that fall apart, cookies loaded with sugar and palm oil wrapped in attractive packages for kids, risky additives, microplastics, non-recyclable materials\u2026 Phew, the list goes on.<\/p>\n

When you realize that these crazy situations aren\u2019t accidents, but part of a perfectly planned system that everyone just goes along with, I get angry and feel like giving someone a piece of my mind.<\/p>\n

But who exactly?<\/p>\n

The seller, the producer, the distributor, the ones who allow it…?<\/p>\n

Since I don\u2019t know where to start, I end up doing nothing.<\/p>\n

(\u2026)<\/p>\n

But today can be different.<\/strong><\/p>\n

Today I can simply say: That\u2019s it! I don\u2019t want to keep adding to this linear, throwaway model of consumption. So, I\u2019m going to look inward, laugh a little at myself, and start imagining myself as a true circular explorer \u2014someone who wants to, and can, help change things.<\/p>\n

In this transformation, El Circul\u00f3metro<\/em> can be an inspiration and a guide built on a threefold purpose:<\/p>\n

To break down the linear,<\/strong> throwaway model we\u2019ve come to see as normal \u2014a model that harms our health, our economy, and the planet.<\/p>\n

To show that there is another way,<\/strong> people, ideas, and brands that are building a circular, ethical, healthy, and regenerative system.<\/p>\n

To change the way we consume<\/strong> into an act of personal and global transformation \u2014 through everyday where change really happens.\u00a0 With every purchase, we build the world we live in.<\/p>\n

I\u2019m ready. Are you? Will you join?<\/p>\n

Subscribe below and see you on the inside.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\"\"<\/div><\/div>

Subscribe to the free El Circul\u00f3metro<\/em> NEWSLETTER.<\/strong>
\nCircular Brands vs. Greenwashing.
\n+Bonus gift:\u00a0 Mini Guide to Circular Communication\u00a0 (No Additives)<\/em><\/p>\n<\/div><\/div>

\t\t\t\t\t