TANYNATURE
Agro-industrial group specializing in stone fruit, operating globally. Europe, Asia, Africa, and America.
Photography and audiovisual in collaboration with Marcos Núñez
Services: Comprehensive design and communication for the company.
TANYNATURE integrates the entire product value chain into its activities: production, packaging and logistics. Growing fruit on 2,800 hectares in Extremadura and other areas of Andalusia and Portugal, processing it in the most technologically advanced fruit and vegetable centre in the northern hemisphere and marketing it to more than 53 countries on four continents.
Growing fruit, taking care of the planet is one of the essential mottos of this company that carries out its production sustainably on virgin lands, caring for and promoting the biodiversity of the environment.
We have developed a solid and highly recognisable identity for a leading business group in its sector. A monochromatic, symbol-free brand that sometimes coexists with a biodiversity seal that recovers the company’s historical icon: the crane.
The global design development of a large company such as TANYNATURE is a design challenge, as it involves many elements to communicate: sustainable agricultural production, high-tech packaging and logistics, the wide reach of its distribution through numerous commercial brands focused on different markets and relevant internal communication. For years, it has been essential to create an orderly balance between the primary and secondary messages of the different areas and at the same time to refine the main brand to lead all areas in a solid and highly recognisable way.
